Kategorie: Business Model

What a Happy Meal can tell us about business model patterns

Happy Meal is sometimes more than just a happy meal, especially if the users (kids usually), customers (parents usually), the management (McDonald) and the product development team (the franchising restaurants) are happy about the results.

This time, a simple happy meal also make the cooperations partner (Schleich) and observers (I and readers of this article) happy because we can see the combination of different business model patterns behind.


How a little Surprise Egg can remind us about Business Model Canvas

Innovation begins from observation. Observation in our everyday life helps us to recognize needs unmet. Behind needs unmet there is a problem to be solved. By solving a problem in an unusual way we gain innovative solutions. A successfully commercialized innovative solution is a true innovation. There is a business model behind every innovation.