In our pursuit of creative problem-solving and innovative thinking, we often come across the phrase “𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐨𝐱”. While this approach encourages exploring unconventional ideas, it is equally important to recognize the value of “𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐝𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐨𝐱”. Nevertheless, we do seldom talk about the importance of the box. Let us ponder this question this time.
𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐨𝐱 refers to a mindset that goes beyond traditional or conventional thinking patterns. It involves breaking free from the limitations imposed by predefined ideas and seeking alternative solutions. By thinking outside the box, we open ourselves up to fresh perspectives and creative possibilities.
A picture created with Dall-E with the prompt “the ceo of nvidia jensen huang during an interview”, either the AI does not know who Jensen Huang is, or he knows quite well who he is and is forbidden to use his image for creation 🙂
One fresh example I saw what an interview with the CEO of NVIDIA in which he shared, I do not care about market share because market share means too many people on the market are doing the same thing and NVIDIA would only be one of them. It indicates that NVIDIA is not doing something unique. Why should NVIDIA waste time pursuing something that a lot others are doing. This is not the #mindset of #innovation in his words.
Thinking outside the box in the above example can help a company jump out of the traditional way of thinking and doing things, create unique values for (potential) customers and become true innovative and unique in the world.
𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐨𝐱 fosters innovation, adaptability, and the ability to find unique solutions to complex problems.
𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐝𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐨𝐱 means utilizing existing knowledge, frameworks, and constraints to find effective solutions. It involves leveraging established principles, patterns, and tools to generate practical and reliable outcomes.
One of the tools I like to apply is the “𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐌𝐚𝐩” from Strategyzer, which is basically a combination of 𝐏𝐨𝐫𝐭𝐞𝐫’𝐬 𝐅𝐢𝐯𝐞 𝐅𝐨𝐫𝐜𝐞𝐬 and 𝐏𝐄𝐒𝐓𝐋𝐄-𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬. This is a framework for analyzing the business environment before making any strategic solutions. Too often we fall in love too early with a certain business ideas of our own that we miss to answer some basic questions for validation. The 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐌𝐚𝐩 is a helping hand for us to have a second thought before making hash decisions.
Environment Map by Strategyzer
𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐢𝐧𝐬𝐢𝐝𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐨𝐱 allows us to build on existing knowledge and resources. It enhances problem-solving capabilities, promotes efficiency, and ensures a solid foundation for growth and progress.
Now you might see my point: 𝐁𝐎𝐗 is per se not a negative item. It represents the boundaries, limitations, and frameworks that define our understanding and approach to a problem. It encompasses our preconceived notions, established practices, and familiar patterns of thinking.
A picture created with Dall-E with the prompt “a box of creativity”, obviously, open AI is not creative enough 🙂
𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐢𝐬𝐬𝐮𝐞 𝐢𝐬 the 𝐒𝐖𝐈𝐓𝐂𝐇 between thinking inside and outside the box. While staying confined within the box can limit our #creativity and hinder innovation. On the other hand, stepping outside the box encourages us to question assumptions, challenge norms, and explore unexplored paths. It sparks creativity, encourages originality, and promotes breakthrough thinking.
By combining the strengths of both thinking approaches, we can harness the power of the box and unleash our full potential.
Picture I took from a local tank station with the permission of the clerk
ONE MORE THING: This article was inspired by my visit to a local tank station, in which there is working area, which has the name of “Think outside the box” but actually it is designed as a box. From another perspective, this working area stays very close to the glass wall, through which you view things happening outside. I should give credit to this box for this article (and of course open AI as well).
It is directly connected with the glass wall with the view for outside, basically a box (this working area) inside of the box (the tank station) encouraging thinking outside of the box (the theme and the view)