WeTransfer: How an old business model revives
WeTansfer is a online data storage and transfer platform for medium to huge size file, targeting private users as well as organizational users. It is also an advertisement agency offering high quality graphical advertising. What makes this platform unique is the quality of graphics, which makes user enjoy staying and receiving information while uploading files.
Applying the business model canvas, this is a simplified analysis.
๐๐๐ฅ๐ฎ๐ ๐๐ซ๐จ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง
๐Free of charge for occasional users
๐Easy operation (no registration required)
๐User-friendliness
๐Long-term storage and upgrade service for subscription/enterprise customers
๐Beautifully designed advertising
๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ ๐ฆ๐๐ง๐ญ๐ฌ
๐Occasional users with no budget
๐Users with large data size with limited budgets
๐Permanent or long-term users (business and NGOs) with no in-house storage capacity or no proper interface for data transfer with external customers
๐Customers with demanding graphical advertising
๐๐ก๐๐ง๐ง๐๐ฅ๐ฌ
๐Online advertising
๐WeTransfer platform and Mobile App
๐Mouth propaganda
๐Email information
๐General ways of customer acquisition as a marketing agency
๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ
๐Online self service
๐Automatic email messaging
๐General customer relationship management as a marketing agency
๐๐๐ฏ๐๐ง๐ฎ๐ ๐๐ญ๐ซ๐๐๐ฆ๐ฌ
๐Free of charge with advertisements for occasional users
๐Subscription for frequent users with demands for long-term (> 7 days) storage and large file sizes up to 200GB
๐Branding service for enterprises
๐๐๐ฒ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐๐ฌ
๐Storage management and data security
๐Branding and graphic design
๐๐๐ฒ ๐๐๐ฌ๐จ๐ฎ๐ซ๐๐๐ฌ
๐Storage (Amazon Cloud S3)
๐Branding and design capability and capacity (Present Plus)
๐๐๐ซ๐ญ๐ง๐๐ซ๐ฌ
๐Amazon Cloud
๐Present Plus
๐๐จ๐ฌ๐ญ๐ฌ ๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐
๐Cloud infrastructure
๐Personal costs (G&A, IT, Designers, Sales and Key Account)
