WeTransfer: How an old business model revives

WeTransfer: How an old business model revives

WeTansfer is a online data storage and transfer platform for medium to huge size file, targeting private users as well as organizational users. It is also an advertisement agency offering high quality graphical advertising. What makes this platform unique is the quality of graphics, which makes user enjoy staying and receiving information while uploading files.

Applying the business model canvas, this is a simplified analysis.

One of the advertisements I captured while uploading a certain huge document to transfer

๐•๐š๐ฅ๐ฎ๐ž ๐๐ซ๐จ๐ฉ๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง
๐Ÿ‘‰Free of charge for occasional users
๐Ÿ‘‰Easy operation (no registration required)
๐Ÿ‘‰Long-term storage and upgrade service for subscription/enterprise customers
๐Ÿ‘‰Beautifully designed advertising

๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐ฌ
๐Ÿ‘‰Occasional users with no budget
๐Ÿ‘‰Users with large data size with limited budgets
๐Ÿ‘‰Permanent or long-term users (business and NGOs) with no in-house storage capacity or no proper interface for data transfer with external customers
๐Ÿ‘‰Customers with demanding graphical advertising

๐Ÿ‘‰Online advertising
๐Ÿ‘‰WeTransfer platform and Mobile App
๐Ÿ‘‰Mouth propaganda
๐Ÿ‘‰Email information
๐Ÿ‘‰General ways of customer acquisition as a marketing agency

๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐‘๐ž๐ฅ๐š๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ๐ฌ
๐Ÿ‘‰Online self service
๐Ÿ‘‰Automatic email messaging
๐Ÿ‘‰General customer relationship management as a marketing agency

๐‘๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐’๐ญ๐ซ๐ž๐š๐ฆ๐ฌ
๐Ÿ‘‰Free of charge with advertisements for occasional users
๐Ÿ‘‰Subscription for frequent users with demands for long-term (> 7 days) storage and large file sizes up to 200GB
๐Ÿ‘‰Branding service for enterprises

๐Š๐ž๐ฒ ๐€๐œ๐ญ๐ข๐ฏ๐ข๐ญ๐ข๐ž๐ฌ
๐Ÿ‘‰Storage management and data security
๐Ÿ‘‰Branding and graphic design

๐Š๐ž๐ฒ ๐‘๐ž๐ฌ๐จ๐ฎ๐ซ๐œ๐ž๐ฌ
๐Ÿ‘‰Storage (Amazon Cloud S3)
๐Ÿ‘‰Branding and design capability and capacity (Present Plus)

๐Ÿ‘‰Amazon Cloud
๐Ÿ‘‰Present Plus

๐‚๐จ๐ฌ๐ญ๐ฌ ๐’๐ญ๐ซ๐ฎ๐œ๐ญ๐ฎ๐ซ๐ž
๐Ÿ‘‰Cloud infrastructure
๐Ÿ‘‰Personal costs (G&A, IT, Designers, Sales and Key Account)

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