WeTansfer is a online data storage and transfer platform for medium to huge size file, targeting private users as well as organizational users. It is also an advertisement agency offering high quality graphical advertising. What makes this platform unique is the quality of graphics, which makes user enjoy staying and receiving information while uploading files.
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Happy Meal is sometimes more than just a happy meal, especially if the users (kids usually), customers (parents usually), the management (McDonald) and the product development team (the franchising restaurants) are happy about the results.
This time, a simple happy meal also make the cooperations partner (Schleich) and observers (I and readers of this article) happy because we can see the combination of different business model patterns behind.
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Innovation begins from observation. Observation in our everyday life helps us to recognize needs unmet. Behind needs unmet there is a problem to be solved. By solving a problem in an unusual way we gain innovative solutions. A successfully commercialized innovative solution is a true innovation. There is a business model behind every innovation.
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