FanDeng Dushu: A Case Study of a Book Review App in China
“Pay for knowledge” is being accepted by people in China, especially those who have needs on gaining knowledge via reading but have no time or habit for reading. In this case study you will expect:
- What is the problem the FanDeng DuShu App was/is trying to solve.
- How does the Business Model looks like.
- How did FanDeng and his team test their assumptions.
- What kinds of changes did this Audio Book Review App brought since launch.