What a Happy Meal can tell us about business model patterns
Happy Meal is sometimes more than just a happy meal, especially if the users (kids usually), customers (parents usually), the management (McDonald) and the product development team (the franchising restaurants) are happy about the results.
This time, a simple happy meal also make the cooperations partner (Schleich) and observers (I and readers of this article) happy because we can see the combination of different business model patterns behind.
Weiterlesen